{"id":3587,"date":"2025-04-17T16:34:24","date_gmt":"2025-04-17T14:34:24","guid":{"rendered":"https:\/\/www.surpol.com\/?p=3587"},"modified":"2025-04-17T16:34:24","modified_gmt":"2025-04-17T14:34:24","slug":"lestres-invisible-dels-community-managers","status":"publish","type":"post","link":"https:\/\/surpol.com\/es\/lestres-invisible-dels-community-managers\/","title":{"rendered":"L\u2019estr\u00e8s invisible dels community managers"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3587\" class=\"elementor elementor-3587\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5db8e68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db8e68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMerc\u00e8 Vila\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-edd9c5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/surpol.com\/es\/2025\/04\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>abril 17, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e8316 elementor-widget elementor-widget-heading\" data-id=\"09e8316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L\u2019estr\u00e8s invisible dels community managers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efefcf2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"efefcf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"180\" data-end=\"294\"><em data-start=\"231\" data-end=\"294\">Quan la gesti\u00f3 de xarxes socials esdev\u00e9 una c\u00e0rrega emocional<\/em><\/p><p class=\"\" data-start=\"296\" data-end=\"618\">En un m\u00f3n hiperconnectat, la figura del <em data-start=\"336\" data-end=\"355\">community manager<\/em> s\u2019ha convertit en pe\u00e7a clau per a la imatge i la comunicaci\u00f3 de qualsevol marca. Per\u00f2 darrere d\u2019un perfil d\u2019Instagram actiu o un compte de Twitter atent, sovint s\u2019hi amaga una realitat poc visible: l\u2019estr\u00e8s constant que pot generar la interacci\u00f3 amb els usuaris.<\/p><p class=\"\" data-start=\"620\" data-end=\"960\">Els <em data-start=\"624\" data-end=\"644\">community managers<\/em> no nom\u00e9s responen preguntes o publiquen contingut. Tamb\u00e9 gestionen queixes, cr\u00edtiques i, en molts casos, atacs o comentaris agressius. Aquesta exposici\u00f3 permanent a la pressi\u00f3 d\u2019haver de respondre amb rapidesa, educaci\u00f3 i empatia \u2014fins i tot davant de provocacions\u2014 pot comportar una c\u00e0rrega emocional molt elevada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9725d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9725d86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec64fdc\" data-id=\"ec64fdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e2e25f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e2e25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div dir=\"ltr\"><p class=\"\" data-start=\"962\" data-end=\"1260\">L\u2019estr\u00e8s es multiplica quan les marques exigeixen disponibilitat gaireb\u00e9 24\/7, respostes immediates i un to impecable. A aix\u00f2 s\u2019hi suma el fet que l\u2019usuari, emparat en l\u2019anonimat o la dist\u00e0ncia de la pantalla, sovint expressa frustracions amb una duresa que no utilitzaria en un context presencial.<\/p><p class=\"\" data-start=\"1262\" data-end=\"1578\">Aquestes situacions poden derivar en fatiga digital, ansietat o esgotament emocional. Per aix\u00f2, \u00e9s essencial que les empreses reconeguin aquest risc psicosocial i dotin els seus equips digitals de recursos: protocols clars davant de situacions conflictives, suport emocional i, sobretot, l\u00edmits en la disponibilitat.<\/p><p class=\"\" data-start=\"1580\" data-end=\"1776\">Humanitzar les xarxes tamb\u00e9 implica cuidar les persones que hi treballen. Al cap i a la fi, darrere de cada resposta corporativa hi ha una persona que mereix ser escoltada, respectada i protegida.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8823c3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8823c3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61c8672\" data-id=\"61c8672\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Quan la gesti\u00f3 de xarxes socials esdev\u00e9 una c\u00e0rrega emocional<\/p>","protected":false},"author":1,"featured_media":3589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/posts\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/comments?post=3587"}],"version-history":[{"count":0,"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/posts\/3587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/media\/3589"}],"wp:attachment":[{"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/media?parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/categories?post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/surpol.com\/es\/wp-json\/wp\/v2\/tags?post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}